ABC OTV Online Media Kit 2006

Upgrade Sponsorships With:

On-Air Call Outs: leverage the brand equity of ABC and integrate your product into :15 custom-produced sponsor messaging to air on America's leading News stations!
Local wireless: delivering local news, weather, traffic, sports, finance and movie headlines on 9 of our 10 stations.
ABC AccuWeather Channel: 24/7 local weather coverage on ABC's newest digital channel delivering unmatched forecasting exclusively for our local communities.
ABC Digital Channel: programmed locally and offers long-form programming as well as original entertainment.

OPPORTUNITIES:

The ABC Owned Station websites offer marketers a wide variety of effective and strategic opportunities. The affinity and trust we have built with our broadcast audience translates directly to our interactive properties. This valuable audience can be marketed to in a variety of ways, including:

TARGETED ADVERTISING

Display ads
Rich Media
DMA / Daypart / Content Targeting

Content Sponsorships

Channel and seasonal sponsorships
Custom bridge pages
Promotions
Video streaming
Email marketing campaigns
Contextual Advertising

Integrated Sponsorships
Components

Home Page banner
Rovion BlueStream
Animated Flash Header in section index with a fixed presence
Splash Page
Streaming Video
ROS Banner
Rich Media
Promotion and Sweepstakes
Advertiser Hotlinks
Relevant Editorial Content
eNewsletters

Upgrades

On Air Call Outs
ABC To Go - Local Mobile
Digital Channel
AccuWeather Channel